Search engine ranking refers to the position of your web page rank for a particular keyword in the search engine result pages (serp). In most of the cases, your site will rank for search term in position of above hundreds. When your optimization efforts run for months, the rankings also creeps slowly towards top positions. There are two important reasons why one should monitor the keyword position in search engines on a regular basis. Firstly it shows the effect of your optimization efforts and secondly to prepare you for competitors hindrance and search engine algorithm fluctuations.

Once you have begun your search engine optimization, you will need to monitor the keyword performance for each page in different search engines.