Content is the most important part of your website from visitors as well as search engines point of view. On the internet your content speaks about your professional status and personality. If your site is ranking for the top pages on search engines but do not have compelling content to convert those visitors into final goals its really not worthy. So your content should be inline with the targeted customer profile. Looking from search engines side, content is the sole medium of information to understand the web information in a better way. On the basis of content relative depth it chucks out the chaff from whole wheat and ranks the website for their respective key terms.

Once you have the content ready its now time to run few content analyzer tools which will measure the effectiveness of targeted keyword against different parameters. Ideally a well optimized page will have optimal balance between the usage of keywords and relative information.