The page title has been one of the most important factor right from the beginning in search engine optimization strategies. Although this factor accounts for more or less weight age for different search engine algorithms but it has been a consistent important area for SEO's to make most of it.
It is true that from time to time we all have noticed how some people have abused the usage of title tag by filling irrelevant keywords, mere bunch of keywords and other types. Then we have also noticed how search engines have slammed those pages for their such act.
The reason why we need a good title is it clicks in visitors mind whether they will visit or site or not. Secondly this is the text that will be shown in browser top window bar when visitor reads that page. In order to get the real value of your optimized title I feel that following points should be considered while writing title for a web page
- Use strictly the relevant keywords in title and pertaining to your page content only.
- Write 3-4 sample of titles for important pages to have better choice.
- Title should be quite appealing and impressive to create an impact on visitors mind.
- Consider title length in accordance with various search engines.
- Every page should have a unique title.
- Its better to have relevant keywords at the starting points of title, rather putting it in the end. Actually you can try different variations and see what's working for you.
- Avoid over optimization of keywords.
- Avoid abused and common spammy words.
- Keep title intact and concise to deliver the right message to visitor.
Happy titling :0)